Gateway Selects O'Brien Industries, Inc. as Agency of Record for Marketing, Advertising and Media Buying
Mary Ann O'Brien, President and CEO of OBI will work closely with Gateway's leadership team to ensure the integrated marketing campaign and brand elements will be leveraged to ensure consistency and measurement.

/Computer Trades News Articles/ - OMAHA, NE, November 10, 2006 - Omaha-based O'Brien Industries, Inc. (OBI) today announced that it has been selected by Gateway, Inc. as its marketing and advertising agency of record. OBI's goal is to leverage Gateway's past history of excellent products and superior customer service while solidifying its reputation as one of the most trusted and competitive leaders in the PC market.

Mary Ann O'Brien, President and CEO of OBI will work closely with Gateway's leadership team to ensure the integrated marketing campaign and brand elements will be leveraged across the multiple business units to ensure consistency and measurement. OBI will direct marketing, advertising, media buying and promotions for Gateway. OBI has secured Initiative, one of the country's leading independent media services companies, to purchase media on behalf Gateway under this agreement.

"We selected OBI due to the company's unique customer-centric approach to developing marketing strategies and campaigns," said Bart Brown, senior vice president, Gateway Direct. "As we enter the holiday buying season, I'm pleased to have an exciting new campaign that captures the spirit of Gateway and our focus on customer relationships."

"The Gateway brand is known for its history of providing customers with high-quality products backed by outstanding service and support," said Mary Ann O'Brien, CEO, OBI. "I'm excited about OBI's role at Gateway as the company returns to these strong roots. Gateway has taken a proactive approach to improving customer satisfaction using OBI's proprietary O'Brien_Voice of the Customer (o_VoC) methodology, and the upcoming campaign will reflect many of the findings from this research."

Press Release Contact Information:

TJ Johnson
O'Brien Industries, Inc.
Public Relations
10360 Ellison Circle Drive
Omaha, NE
USA 68134
Voice: 402.493.7999
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